How much is churn really costing you?
Enter your SaaS metrics. See the real dollar cost of customer churn — monthly revenue lost, wasted CAC, and what a 1% improvement would save.
Churn Cost Calculator
Enter your SaaS metrics below
Total monthly subscription revenue
Active paying customers
Percentage of customers who cancel each month
Average cost to acquire one customer
Monthly Revenue Lost
$2.50k
25 customers churning per month
Annual Revenue Lost
$30.0k
Wasted CAC / Month
$7.50k
Acquisition spend lost to churn
Customer Lifetime
20 months
Lifetime Value (LTV)
$2.00k
LTV : CAC Ratio
6.7x
Healthy ratio
5-Year Cumulative Loss
$47.7k
Total revenue lost to churn over 5 years
If you reduced churn by just 1%
5.0% → 4.0% monthly churn
Monthly savings
$500
Annual savings
$6.00k
New LTV
$2.50k
New avg lifetime
2.1 yrs
Stop the bleeding
Tools like Pendo, Gainsight, and Intercom help SaaS companies reduce churn by identifying at-risk customers before they cancel. ChurnZero and Totango specialize in customer success automation.
Need help fixing churn?
Digital Signet builds AI-powered retention systems and provides fractional CTO leadership for SaaS companies. 20+ years shipping software.